AI pricing analysis
Get data-driven pricing suggestions based on market context.
How pricing analysis works
The AI pricing analysis examines your menu's price structure and generates data-driven recommendations. It looks at price distribution, anchoring, clustering, psychological pricing, and perceived value.
- Open the Sous Chef tab in the editor sidebar.
- Switch to the Pricing tab at the top of the Sous Chef panel.
- Run the analysis: Click the button to generate recommendations. The AI analyzes your entire menu and produces a summary with specific suggestions.
Types of insights
The pricing analysis generates five types of recommendations:
- Anchoring: Identifies opportunities to use a high-priced "anchor" item to make other items feel like better value. A $45 steak makes a $28 pasta seem reasonable.
- Clustering: Spots where too many items are priced identically. Price clusters reduce perceived variety and can make your menu feel flat.
- Psychology: Suggests psychological pricing adjustments, like pricing at $14.95 instead of $15.00, or removing decimals entirely for a premium feel.
- Margin: Flags items where a small price bump could improve margins without hurting perceived value.
- Perceived Value: Flags items that may be underpriced or overpriced relative to their description and position on the menu.
These are suggestions, not rules
Pricing recommendations are based on menu psychology and general patterns. You know your market, costs, and customers best. Use these insights as a starting point for pricing decisions, not as absolute directives.
Acting on recommendations
Each pricing recommendation includes specific action buttons:
- Navigate to item: Click the item name to jump directly to it in the editor and update its price.
- Apply suggestion: Some recommendations include a suggested price. Click to apply it with one click.
Pricing analysis results are cached while you work, so you can switch between tabs without losing your recommendations. Run a fresh analysis after making significant price changes to see updated suggestions.
Tips & frequently asked questions
Does the AI know my food costs?
No. The AI analyzes your prices from a menu psychology perspective: how guests perceive your pricing. It doesn't have access to your food costs, so margin recommendations are based on general patterns rather than actual cost data.
Should I run pricing analysis on every menu?
It's most useful when you're setting up a new menu or doing a seasonal price review. For daily specials or simple menus with just a few items, you may not need it.